In 2020, Piersten Gaines established Pressed Roots due to the limited options for textured haircare. This salon chain focuses on treating and styling coils and kinks, providing a transformative experience beyond mere haircuts and styling.
Gaines’ personal journey and understanding of the challenges faced by those with natural hair have driven the success of Pressed Roots. She has broken barriers in venture capital funding and led a movement of empowerment and education in the beauty industry.
Strategic Growth and Investment
Initially, Pressed Roots secured around $500,000 in investment capital, laying a strong foundation for the business. A year later, in 2021, Gaines’ innovative approach attracted an additional $2.5 million, aiding in expanding the salon’s reach and improving services.
Breaking Barriers in Venture Capital
Despite tough times for Black entrepreneurs in 2023, Gaines persisted and raised $3.1 million. Notable investors included Slauson & Co, RevTech Ventures, Naomi Osaka, Howard Schultz, and Meg Whitman.
Financial Success and Expansion
By 2022, Pressed Roots was generating over $2 million in annual revenue. This figure increased to $3.5 million in 2023, reflecting growing demand and the salon’s reputation.
As of March, Pressed Roots operated three stores, with plans for a fourth. This expansion highlights the salon’s popularity and Gaines’ strategic growth plan.
Community and Education
Pressed Roots emphasizes community building and education, hosting workshops and events on natural hair care.
The Future of Pressed Roots
Under Piersten Gaines’ leadership, Pressed Roots is set for continued growth and innovation, maintaining its dedication to celebrating and caring for natural hair.
