Rihanna, known for her beauty, skincare, and clothing lines, is expanding into the hair industry.
The singer and entrepreneur announced on Tuesday that her new venture, Fenty Hair, will debut on June 13.
Rihanna shared a promotional video of herself with a blonde pixie cut, wearing a trench coat. She wrote, “@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”
In her caption, Rihanna emphasized the importance of changing her hairstyle frequently. “I’ve had almost every texture, color, length, from weaves to braids to natural,” she said. “So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”
She added, “It’s time to play and get stronger by the style. WE COMING 6/13.”
Rihanna’s fans are familiar with her success in the beauty industry. In 2017, she launched Fenty Beauty, which made waves with its inclusive range of over 40 foundation shades. Four years ago, she introduced Fenty Skin, a skincare line.
With Fenty Hair, Rihanna continues to innovate and expand her influence in the beauty world.
