Beleza Hair Artistry has opened its doors, offering a fresh approach to hair extensions with a focus on ethical practices and sustainability. The salon, led by a team of experts, is committed to providing high-quality, responsibly sourced hair extensions.
Sarah Louise, the owner of Beleza Hair Artistry, has 28 years of experience as a hairdresser and make-up artist. As a mother of four and a seasoned professional, she has mastered every hair extension method on the market. However, she noticed a lack of small, versatile, and undetectable techniques.
Sarah’s research into the global hair extension market revealed an unregulated industry in Australia, where unqualified individuals provided unsafe hair extensions that could permanently damage clients’ hair and scalp. Additionally, she found companies offering online training to those without prior experience or accreditation, exacerbating the issue.
“I couldn’t believe how many people are unknowingly walking around with unethically sourced hair and wouldn’t even know,” Sarah said. “If we are lucky enough to have a profession that cannot be replaced by AI, then let’s embrace that and keep our standards high.”
Sarah was deeply concerned about the ethical aspects of hair sourcing, including the conditions under which workers labored and the origins of the hair used. This concern drove her to find a supplier that met her strict ethical standards.
Her search led her to Vietnam, where she found a family-owned, premium hair factory that aligned with her ethical criteria after two visits. This partnership allowed her to develop a new hair extension technique suitable for all hair types.
Working with her husband, James Deane, and business partner Ben Gostlow, Sarah created Beleza Crystal Hair Extensions, which led to the establishment of Beleza Hair Artistry.
The salon, located on Jetty Road in Glenelg, also features a gallery space showcasing artist Katie Wyer’s work, “A Beautiful Mess,” and a styled winter garden by Atrium, providing a relaxing environment for clients.
Beleza Hair Artistry offers ethically sourced, high-quality hair extensions in a serene and artistic setting, ensuring a rewarding experience for all clients.
