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Shark Unveils FlexFusion: A Multi-Styler Aimed at Replacing Your Entire Hair Styling Collection

by Madonna

Shark’s latest release, the FlexFusion multi-styler, is designed to revolutionize hair care by replacing multiple styling tools with just one device. Following up on the success of the FlexStyle multi-styler from 2022, which earned a reputation as a strong competitor to the Dyson Airwrap, the new FlexFusion takes innovation even further.

Set to launch on October 1, the Shark FlexFusion keeps the signature twisting base mechanism of its predecessor but introduces a powerful combination of air styling and traditional heat styling. This dual function, paired with new attachments, allows users to style both wet and dry hair—a feature that sets the FlexFusion apart from other multi-stylers on the market.

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Shark has released two versions of the FlexFusion. The Shark FlexFusion Air + Ceramic Styling & Drying System is priced at $349.99, while the Shark FlexFusion Straight, Air + Ceramic Styling & Drying System comes in at $399.99. For those who want a personalized touch, Shark also offers build-your-own sets ranging from $329.99 to $379.99.

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The FlexFusion introduces versatility beyond what the original FlexStyle offered. While the FlexStyle focused on air styling, the FlexFusion integrates heat styling as well. This means users can switch between air and heat modes, or combine both for a more tailored hair care routine. A Shark spokesperson shared that the device is ideal for wash day, second-day hair, and more, providing flexibility for different hair textures and styling needs.

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One of the standout features is the Wet-or-Dry Fusion Air Straightener, which comes equipped with ceramic plates that function similarly to a traditional flat iron. This makes the tool capable of handling sleek, straight styles or voluminous curls with just one device. Whether you want a polished look on freshly washed hair or a quick refresh on second-day hair, the FlexFusion delivers.

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