Fiore, a new homegrown brand, has launched its first-ever haircare range, introducing the “Daily Moisturising Shampoo” and “Nourishing Conditioner” to the market. The products are specifically designed to nourish and hydrate hair during the winter months, according to a recent press release from the brand.
The collection includes key ingredients such as baobab protein, marshmallow root extract, Irish moss, and plant collagen, all chosen for their deep hydrating and conditioning properties. The shampoo aims to protect hair from UV damage, hydrate both the hair and scalp, and gently cleanse. Meanwhile, the conditioner is formulated to strengthen, detangle, and moisturize hair, leaving it smooth and manageable.
The Daily Moisturising Shampoo is priced at Rs 649 for a 200ml bottle, while the Nourishing Conditioner costs Rs 599 for a 100ml bottle. With this launch, Fiore looks to expand its offerings and capitalize on the growing demand for natural, plant-based personal care solutions in India.
Founded in March 2024, Fiore is committed to providing vegan and cruelty-free products. The brand emphasizes the use of natural, plant-derived ingredients, aiming to deliver spa-like experiences for its customers.
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