European anti-dandruff brand Vichy Dercos has officially entered the US market, launching its range of products on the Amazon Premium Beauty store.
Vichy Dercos’ product line emphasizes high-efficacy solutions, blending dermatologically active ingredients with sensorial formulations to offer both superior results and a pleasurable user experience, according to brand representatives.
Rising Consumer Focus on Scalp Health
The brand’s move into the US market comes at a time when consumer awareness of scalp health is on the rise. Vichy officials highlighted that this trend created a “prime opportunity” for expansion. Research conducted by the company revealed that while one in five Americans suffer from dandruff, only 40% currently use specialized dandruff treatments. Vichy Dercos aims to fill this gap by offering solutions for the remaining 60% who do not use medicated anti-dandruff products.
Leveraging L’Oréal’s Hair Science Expertise
The Vichy Dercos line incorporates L’Oréal’s advanced hair science to address scalp issues linked to dandruff. The proprietary shampoo formulation is powered by micronized selenium sulfide, an ingredient designed to target dandruff at its source. Drawing from Vichy’s established skincare science, the product also includes niacinamide and glycerin to soothe and hydrate the scalp. Despite prioritizing clinical effectiveness, Vichy Dercos ensures “cosmetic elegance” so that hair remains soft, hydrated, and nourished.
“Dandruff is something I see nearly every day in my practice,” said Dr. Uchenna Okereke, a board-certified dermatologist and member of Vichy’s advisory board. “Patients often express dissatisfaction with their current dandruff shampoos, particularly in how their hair feels post-use. That’s why I am enthusiastic about Vichy Dercos. With Vichy’s extensive track record in science-backed formulations, I trust these products will be effective. Moreover, Dercos leaves hair feeling soft, shiny, and healthy, which is crucial for long-term patient adherence.”
Details of the Vichy Dercos Range
The Selenium Sulfide Anti-Dandruff Shampoo ($19.99) is formulated to eliminate up to 100% of visible flakes with consistent use and offers lasting relief from itching. The shampoo, which targets dandruff at its source, has been tested on a range of dandruff conditions, from mild to severe. Additionally, it strengthens the scalp’s moisture barrier and enhances hair moisture by 70%. Objective studies indicate that the shampoo reduces hair breakage by half and results in hair that is 37% smoother and 78% shinier compared to unwashed hair. Available in 200mL and 400mL sizes, the product is suitable for all hair and scalp types, including color-treated and sensitive scalps.
The Hair + Scalp Moisturizing Conditioner ($19.99) complements the shampoo by providing deep hydration and moisture to both the hair and scalp. It strengthens hair, restores shine, and reduces breakage by up to 10 times compared to non-conditioning shampoo. Instrumental studies have demonstrated 67% smoother hair and 40% more moisture, with an overall shine boost of 66% (versus unwashed hair). This conditioner is also compatible with color-treated hair and sensitive scalps.
With a focus on efficacy and sensorial quality, Vichy Dercos aims to establish itself as a trusted solution in the US for those seeking effective scalp care.
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