Shoppers seeking to restore damaged hair now have an affordable option to a popular $100 hair mask, thanks to Australian haircare brand Hairification. Known for its highly regarded hair growth shampoo and conditioner, Hairification has launched the $20 H24 Complex Leave-In Hair Repair Mask, designed to compete with the premium K18 product.
The new mask, priced at a fraction of the cost of high-end alternatives, offers a solution for hair damaged by bleach, coloring, heat styling, and environmental factors.
Hairification founder Jordan Mylius, who regularly bleaches and tones his hair, shared his experience with the mask: “The H24 hair mask has been a game changer for my hair. It reverses the damage caused by bleach, toners, and the environmental conditions I face while traveling.”
Developed by a team of scientists and trichologists, the H24 mask is designed to repair damaged hair in just four minutes, leaving it smoother, softer, and healthier. The mask features four key ingredients—including peptides aimed at supporting hair growth—that work together at the molecular level to strengthen and repair the hair’s keratin bonds.
Unlike many premium products that rely on a single key ingredient, Hairification’s mask combines four proprietary elements to provide a comprehensive solution. Clinically proven to strengthen hair by up to 312% in just five uses, the mask not only repairs but also protects hair from future damage, while increasing smoothness by 100% and deeply hydrating strands.
“Results can be seen after just one use,” Mylius explained. “Our product not only repairs damaged hair but also shields it from future breakage.”
Alongside the mask, Hairification also launched two new products: the H24 Complex Hair Repair Peptide Shampoo ($25) and the Pure Grow Intensifying Hair Growth Serum ($28). The shampoo, which restores hair bonds with a polypeptide formula, helps prevent frizz, enhances shine, and prepares hair to absorb the mask’s active ingredients.
Hairification has quickly become one of Australia’s fastest-growing haircare brands, now available in over 1,300 retail locations nationwide. The brand sells one product every minute, and its rapid growth has solidified its place in the market.
Inspired by a desire to create a product that fills the gap between supermarket and high-end salon offerings, Mylius expressed frustration with the haircare industry’s reliance on flashy packaging and empty promises. His mission was to deliver a brand that combines effective products with aesthetically pleasing packaging at an accessible price point.
Since its launch, Hairification has received positive reviews from customers praising the rapid, visible results and the transformation to “glossy, healthy locks.”
The H24 Hair Repair Mask is now available exclusively at 470 Priceline stores across Australia.
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