Great Clips has renewed its partnership with Disney Advertising, extending its role as the Official Hair Salon Sponsor of the College Football Playoff (CFP) for several more years. The agreement includes exclusive marketing rights for major CFP events like the New Year’s Six bowls and Championship Weekend, as well as sponsorship of CFP Media Day and increased brand exposure across ESPN campaigns.
To kick off the bowl season, Great Clips will debut a new national TV commercial, “We’re All In,” airing on ESPN and ABC starting December 7. The ad features ESPN analyst Jesse Palmer and influencer Natalie Rose, highlighting how Great Clips helps fans get game day ready with a fresh haircut and the convenience of the Great Clips app and Clip Notes.
The campaign will expand to include NIL partnerships with college football players and influencers, sharing social media content on how Great Clips helps them prepare for big games. The brand will also launch its first-ever national promotion tied to the College Football Playoff.
“We’re proud to extend our partnership with Disney Advertising and continue supporting the entire college football community with great haircuts for the season’s biggest moments,” said Steve Hockett, CEO of Great Clips.
Andrew Messina, SVP of Sales at Disney Advertising, added, “Great Clips’ campaigns perfectly connect with passionate fans across our platforms, making this a powerful partnership for both brands.”
Related topics:
- “The Prince William Effect” Drives Surge in Beard Transplants
- Lubbock 8-Year-Old Prepares to Cut Hair for Charity to Help Children in Need
- Camila Cabello Says Her Hair Will Take Time to Recover After Going Platinum
