Sabrina Carpenter’s signature hairstyle and the calico hair trend are currently leading the fastest-growing beauty trends on TikTok, according to a new report from Spate. Carpenter’s hair has gained significant attention, averaging 2.5 million weekly views and experiencing a remarkable +2,000% year-over-year growth. The trend, which has a positive sentiment score of 8.4/10, is fueled by popular hashtags like #curtainbangs and #blowouttutorial, both of which attract hundreds of thousands of weekly views. Additionally, the hashtag #wavytalk, linked to the hair curler Carpenter is believed to use, is also seeing rapid growth.
Meanwhile, calico hair, inspired by Y2K fashion, has also become a major TikTok phenomenon, with an average of 5.8 million weekly views and a +989.4% increase in views compared to the previous year. Hashtags like #hairtransformation (559.2K weekly views) and #y2khair (460.1K weekly views) are driving the trend, which taps into the ongoing nostalgia for early 2000s aesthetics. For brands, leveraging these trending styles offers an opportunity to connect with a highly engaged, trend-conscious audience on TikTok.
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