Hair Plus, a growing haircare brand, is expanding internationally with support from the Seoul Business Agency (SBA)’s Global Marketing Center Overseas Expansion Program. After successful entries into Europe, Southeast Asia, and North America, the brand aims for further growth in 2025.
Building on its Korean market success, Hair Plus is gaining global attention for its high-quality products and commitment to sustainability, including eco-friendly packaging and natural ingredients. These efforts have helped the brand secure trust in international markets by aligning with local consumer trends.
In 2024, Hair Plus participated in the SBA’s Outbound Overseas Market Expansion Program, launching in Japan through partnerships with major retail stores like LOFT and PLAZA. Following positive consumer feedback, the brand plans to expand on Rakuten, Japan’s largest e-commerce platform, in 2025.
Hair Plus is also increasing its reach by collaborating with Japanese influencers and participating in events like KCON JAPAN 2024 and the Qoo10 JP Mega Sale to strengthen its brand presence.
The brand’s global footprint now spans Japan, the United States, Russia, Taiwan, Malaysia, and Saudi Arabia. Looking ahead, Hair Plus plans to accelerate its expansion with new products tailored to global consumers.
A Hair Plus representative credited the SBA for helping the brand develop products that meet international market needs, saying, “This milestone marks a key moment in our global growth.”
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