Cadiveu Professional has launched a three-month campaign designed to capitalize on India’s booming wedding season, a period marked by an intense demand for flawless hair. The campaign focuses on the brand’s Keratin and Hair Botox treatments, along with styling and home care products, aiming to provide brides and wedding guests with smooth, frizz-free hair. With an estimated 3.2 million weddings expected in India this year, Cadiveu sees this as a prime opportunity to establish itself as a trusted partner in the $50 billion wedding industry.
The campaign integrates influencer collaborations and targeted digital advertising on Meta and Google, showcasing how Cadiveu’s products and treatments help combat common hair issues like frizz, unresponsiveness, and lack of volume. Influencers are highlighting the brand’s transformative effects in real-life wedding scenarios, aiming to build trust and credibility among potential customers.
Rayed Merchant, Director of SSIZ International, the exclusive distributor of Cadiveu in India, shared that the Indian wedding season is unlike any other, with multiple functions and an emphasis on looking one’s best. He noted a 45% increase in demand for services like Keratin and Hair Botox during the wedding season, with over 70% of brides and their families prioritizing professional hair treatments for a frizz-free, polished look.
The campaign also taps into the power of digital creators to tell authentic stories, with the goal of showcasing how Cadiveu can boost confidence while delivering exceptional results. Yasin Hamidani, Co-Founder of Media Care Brand Solutions, highlighted the unique challenges of Indian weddings, where events span several weeks and require versatile hair care solutions. Akanksha Khanvilkar, Social Media Manager at Media Care, emphasized the strategy of using engaging content and visually captivating ads to stand out in a competitive market.
Through targeted ads and influencer partnerships, Cadiveu aims to increase brand visibility and educate consumers on its wide range of professional hair care solutions, solidifying its position as the top choice for wedding season hair care. Whether you’re a bride, bridesmaid, or guest, Cadiveu ensures you’ll shine with picture-perfect hair on your special day.
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