Celebrity hairstylist Laura Polko, known for creating Kim Kardashian’s iconic sleek blowouts and styling A-listers like Gigi Hadid and Sydney Sweeney, has launched an affordable haircare line at Target. The line, which includes shampoos and conditioners priced under $14, offers an accessible way for everyday consumers to achieve Hollywood-worthy hair.
With nearly two decades of experience in the industry, Polko has worked with some of the biggest names in entertainment, including Vanessa Hudgens, Hailee Steinfeld, and Emma Chamberlain. This experience led her to develop a line that delivers professional-quality results without the hefty price tag. “Done right, everyday signatures and styling essentials don’t need to be exorbitantly expensive,” Polko says.
The collection, available now at Target, includes four shampoos and conditioners: Ultimate Moisture, Volume, Color Protect, and Repair, each priced at $12. In February, the line will expand to include styling products such as a leave-in conditioner, color-protecting hair mask, and dry shampoo.
Polko’s products are formulated with hair-loving ingredients like keratin, hyaluronic acid, wheat protein, and argan oil, and are free from parabens, sulfates, phthalates, and other harmful chemicals. Designed to look as chic as they perform, the bottles promise to add a touch of luxury to any shower while delivering red carpet-ready results.
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