Rihanna is known for her bold and ever-changing hairstyles, from long dark locks to short blonde cuts. Yet, the singer rarely reveals her natural hair. In her latest Fenty Beauty campaign for the #YouMist setting spray, Rihanna proudly showcases her natural curly hair in a light brown shade, celebrating her authenticity and natural beauty. Her look is completed with a dark smokey eye and nude lip, making for a striking yet effortless appearance.
The #YouMist setting spray is designed to provide long-lasting makeup wear, extending up to 12 hours. The product is also waterproof, humidity, sweat, and transfer-resistant, making it a must-have for all-day makeup that stays intact no matter the conditions. Rihanna introduced the spray in her campaign with the caption, “Say hello to #YouMist Setting Spray – the skin-loving spray that makes makeup last all day.” The product will be officially launched globally on January 17.
This campaign isn’t the first time Rihanna has embraced her natural curls. During the launch of her Fenty Hair line, which aims to cater to all hair types, she proudly wore her hair cropped and curly in a dark blonde shade. Rihanna’s hair care line is designed with inclusivity in mind, offering products for every hair texture and need. In an Instagram post about the launch, she shared her experience with various hair styles, saying, “I’ve had almost every texture, colour, length, from weaves to braids to natural—so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
By embracing her natural curls in the new campaign, Rihanna continues to break traditional beauty standards and encourages her fans to confidently do the same. Her authenticity and commitment to self-expression resonate through the campaign, reinforcing Fenty Beauty’s mission of inclusivity and promoting beauty on one’s own terms. Through her bold choices and dedication to embracing her natural beauty, Rihanna continues to inspire others to feel confident in their own skin and hair.
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