Batiste is making its mark in the scalp care market with the launch of its Sensitive Scalp Gentle Dry Shampoo range. This new line includes two variants: Fragrance Free and Lightly Scented, both specially formulated for those with sensitive scalps. These dry shampoos are lightweight, dermatologically tested, and designed to provide effective care without causing irritation.
The Lightly Scented option also features aloe vera, an ingredient known for its soothing properties, which further helps to calm and nourish sensitized skin. This new range reflects a growing trend in hair care, where consumers are increasingly viewing scalp care through the lens of “skinification.” This approach treats the scalp as an extension of the skin, recognizing its importance in overall hair health.
Research shows that 22% of UK consumers avoid using dry shampoo due to concerns about potential scalp irritation or damage. With this new product line, Batiste aims to provide a solution for those who want to enjoy the benefits of dry shampoo without compromising scalp health. According to Rossana Doldi, Marketing Director at Church & Dwight (the parent company of Batiste), this launch is in response to the rising demand for gentle, scalp-friendly hair care products.
As more people prioritize scalp health in their daily routines, Batiste’s Sensitive Scalp range is poised to offer a much-needed alternative for those seeking both convenience and care in their hair care products.
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