Dyson has introduced two elegant new colorways for its popular hair styling tools: ‘Jasper Plum’ and ‘Red Velvet & Gold.’ These shades will be available across Dyson’s full haircare range, including the Airwrap i.d. multi-styler, Supersonic dryer, and Airstrait wet-to-straight styler.
The new color options offer a more refined aesthetic compared to the previous purple-and-orange or turquoise models, aligning better with the premium price tag of over $400 / £350. The Jasper Plum features violet and plum tones with blush pink accents, symbolizing “strength and self-discovery,” while the Red Velvet & Gold edition embodies “sophistication and modern beauty.”
Jasper Plum is available in the UK starting January 22, with Red Velvet & Gold launching in late February. While availability in other regions, including the US and Australia, is pending, Dyson confirmed the new colorways will roll out later.
Dyson’s haircare tools, including the Airwrap and Supersonic dryer, have long been recognized as industry leaders. The Airwrap, known for using the Coanda effect to style hair without extreme heat, and the Airstrait, which smooths hair with concentrated air, are both included in the new color options.
Related topics:
- MYAVANA Launches Certified Stamp for Healthy Hair Care
- Sophie, Duchess of Edinburgh, Rocks TikTok-Inspired Highlights
- Julia Fox Debuts Dramatic Bixie Cut at Movie Premiere
