Australian haircare brand Mermade Hair has officially entered the Indian market, launching its range of hair accessories and tools exclusively on the multi-brand e-commerce platform Tira. The launch provides Indian consumers access to a variety of Mermade products, including hair clips, hair dryers, straighteners, and more.
Founder Tara Simich expressed her excitement about bringing the brand to India, citing the country’s dynamic and diverse culture as a source of inspiration. “The diversity and vibrancy of this country offer endless possibilities for creativity and innovation. I believe every person here deserves personal, high-quality hair care that reflects their beauty, and I’m thrilled to be part of this journey toward healthier, more confident hair,” Simich said in a press release.
The brand’s initial offering includes 24 products, with prices ranging from Rs 432 to Rs 8,879. These include ‘no crease’ hair clips, claw clips, heatless curls sets, hair brushes, hair dryers, and straighteners. A 20% promotional discount is currently available on all items.
Mermade Hair aims to redefine hairstyling by bridging the gap between professional and at-home styling, with a focus on making salon-quality hair accessible to everyone. The company prides itself on using advanced heat technology and ionic ceramic plating in its tools, ensuring effective styling while maintaining hair health.
With a significant presence on Instagram, where it has amassed over 450,000 followers, Mermade Hair plans to tap into India’s rapidly growing hair and beauty market. The brand’s debut on Tira marks its expansion into a key global market.
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