Nutrire, a new hair care brand, is revolutionizing the industry with a personalized, clinically proven approach to scalp and strand care. The brand offers a customizable regimen that includes two advanced scalp serums, three shampoos tailored to different scalp types, and four conditioners designed for various hair types. Rooted in its Italian heritage, Nutrire, which means “to nourish,” is committed to nurturing hair from follicle to tip with a transformative system that delivers real results.
The brand’s three-part system follows skincare principles:
Treat: Clinically proven scalp serums to improve scalp health, both day and night.
Cleanse: Shampoos formulated for specific scalp types (dry, normal, or oily).
Condition: Conditioners tailored to hair types (fine, medium, thick, or damaged).
This holistic approach ensures a luxurious, personalized experience that addresses individual hair and scalp needs.
Kristen Chase, General Manager at Nutrire, stated, “Nutrire rewrites the script of traditional hair care by combining clinical performance with tailored luxury. We empower people to achieve their healthiest, most vibrant hair through a transformative approach that elevates both scalp and strand health.”
Nutrire is a product of Tricoci Salon and Spa, a nearly 50-year-old beauty institution in the greater Chicago area. Developed with the expertise of estheticians, trichologists, and hairstylists, Nutrire introduces Complex8™ technology, which blends naturally derived ingredients with science-backed actives to block DHT—the hormone responsible for hair shedding—while nourishing follicles and strands for healthier hair.
Celebrity hairstylist Clariss Rubenstein, Nutrire’s Ambassador, praised the brand, saying, “In my opinion, Nutrire is what’s been missing from hair care. Its products are a game-changer for anyone serious about hair health.”
With its scientifically-backed formulas and luxurious experience, Nutrire sets a new standard in scalp and hair care, offering a personalized, indulgent solution for healthier, stronger hair.
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