Nykaa Naturals has unveiled its latest haircare innovation in India—the Rice Water and Hyaluronic Acid Haircare Range. Designed to meet the growing demand in the Indian haircare market, this three-step regimen promises to cleanse, nourish, and treat hair, combining the natural hydrating benefits of rice water with the deeply moisturizing properties of hyaluronic acid for smooth, frizz-free hair.
This launch is in line with the global “skinification of hair” trend, where skincare ingredients are being adapted for haircare use. The range features fermented rice water, which is rich in proteins that strengthen hair and enhance shine. Paired with hyaluronic acid, known for its ability to provide deep hydration, the range focuses on improving hair manageability and providing long-lasting moisture.
A Nykaa spokesperson shared, “At Nykaa Naturals, our mission is to bring forward innovative and effective products that cater to the changing needs of our consumers. With the launch of the Rice Water and Hyaluronic Acid Hair Range, we’ve combined the best of nature and science to offer a solution inspired by the global skinification trend. This range offers a transformative experience for anyone looking for hydrated, frizz-free, and glass-like hair.”
The Rice Water and Hyaluronic Acid Hair Range is available at Nykaa stores nationwide and online at nykaa.com, with prices ranging from Rs 349 to Rs 599.
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