CeraVe, the leading dermatologist-recommended skincare brand in the U.S., has launched its new campaign, “Head of CeraVe,” focusing on scalp health and dandruff awareness. Dandruff affects 1 in 5 Americans**, but only 40% seek treatment**. To address this, CeraVe introduces its dermatologist-developed haircare line, aiming to destigmatize scalp conditions and offer effective solutions. Featuring social media and Broadway star Charli D’Amelio, NBA player Anthony Davis, and UCONN basketball player Paige Bueckers, the campaign highlights common scalp issues like itching and dandruff, promoting CeraVe’s new products, including the Hydrating Anti-Dandruff Shampoo and Conditioner.
Viral Moments and Star Power
The campaign kicks off with engaging moments across social platforms, showcasing D’Amelio’s “scalp shrine” and Davis applying CeraVe moisturizer. These playful clips address their personal scalp struggles, setting the stage for CeraVe to provide the solution. As “Heads of CeraVe,” D’Amelio, Davis, and Bueckers bring attention to the brand’s commitment to scalp health, with Bueckers emphasizing the Hydrating Shampoo and Conditioner.
Collaboration with SNL
CeraVe is taking its campaign to the next level with a collaboration with NBC’s Saturday Night Live. A parody commercial features the band “Naumôre Dandruf,” where SNL stars Bowen Yang and Sarah Sherman, along with dermatologist Dr. Dustin Portela, show how CeraVe’s Anti-Dandruff Shampoo saves the day during a headbanging session.
“Head of CeraVe” Sweepstakes
CeraVe is also running the “Heads of CeraVe” sweepstakes, where fans can win unforgettable experiences, including tickets to Broadway’s & Juliet, a Mavericks game, or a UConn basketball game. Ten runners-up will receive a year’s supply of CeraVe products. The sweepstakes runs from February 17th to March 12th.
CeraVe Anti-Dandruff Shampoo and Conditioner
Building on its skincare expertise, CeraVe’s Anti-Dandruff Shampoo and Conditioner feature 1% Pyrithione Zinc to eliminate up to 100% of visible flakes when used together. This pH-balanced, sulfate-free system nourishes the scalp, removes buildup, and is suitable for all hair types and sensitive scalps.
CeraVe’s “Head of CeraVe” campaign will run across digital platforms and during SNL broadcasts through March 1st.
Conclusion
With this campaign, CeraVe is not only raising awareness about scalp issues but also offering trusted, dermatologist-approved solutions. The combination of star power, creative content, and effective products makes it easier than ever for consumers to address dandruff and embrace healthier hair.
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