Muhga Eltigani, the trailblazing founder of NaturAll Club, has achieved a significant milestone by securing placements for her natural hair care line in 4,500 Walmart stores across the United States. NaturAll Club, founded in 2015, is committed to offering high-quality, chemical-free hair care products that promote healthy hair growth and maintenance, with a special focus on serving the needs of Black women.
Eltigani’s entrepreneurial journey started from her personal struggles with managing her natural hair. Today, her brand stands as a symbol of empowerment, offering the only fresh, refrigerated hair products on the market. NaturAll Club also fosters a strong community where Black women can share hair care tips, stories, and encouragement.
With the addition of Walmart, NaturAll Club’s product line, which includes deep conditioners, styling products, and hair oils, now reaches an even broader audience. The brand has also established itself in other major retailers, including Sally’s Beauty, and is proud to feature the #1 hair refresher spray in the industry.
“I’m overjoyed that Walmart has given NaturAll Club access to an even wider audience,” says Eltigani. “This continued collaboration has demonstrated the strength of entrepreneurship and the rising demand for natural hair care products.”
As a Sudanese American and Black Muslim entrepreneur, Eltigani’s success story is a powerful example of how passion, innovation, and resilience can build a multi-million-dollar brand from the ground up. She continues to inspire other entrepreneurs, particularly within the natural hair care space, with her dedication to excellence and authenticity.
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