Violette_Fr, the French beauty brand known for its high-quality makeup products, is set to launch in 190 Sephora stores across the United States and Canada, starting February 28. As part of the exclusive partnership, the brand will be prominently displayed on gondolas and featured in Sephora’s “Next Big Thing” section, which showcases up-and-coming beauty brands.
The retail expansion offers customers in North America the opportunity to explore and experience Violette_Fr’s innovative beauty products firsthand. Violette Serrat, the founder of the brand, shared her excitement about the retail debut, saying, “I have always envisioned my brand in a retail environment. Something magical happens when our community engages with our products firsthand—it’s an ‘aha’ moment where they feel the formulas and experience the depth of each shade.”
The brand’s move into physical retail follows a successful Series B funding round in December, during which it secured significant investment to support its international expansion efforts. With this new partnership, Violette_Fr aims to connect with a broader community of beauty lovers, particularly those in North America, while continuing to grow its presence on a global scale.
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