Soulflower, India’s pioneering farm-to-face beauty brand, has made significant strides in the hair care segment, as revealed by the latest Nielsen IQ data for the second half of 2024. The brand has seen an impressive 141% year-on-year (YoY) growth in hair oil volume, 240% in value, and 99% in price growth. This outpaces traditional legacy brands and positions Soulflower among the top three hair oil brands, contributing 43% to the category’s growth.
The report highlights a shift in consumer preferences toward clean, performance-driven beauty products, with Soulflower’s superior customer trust and product efficacy at the forefront. Co-Founder and CEO Natasha Tuli shared, “Our growth demonstrates consumer trust in clean, transparent, and clinically validated beauty solutions. We bridge the gap between nature and science, with innovative formulations backed by independent clinical studies, sustainability, and eco-conscious packaging. Our farm-to-face philosophy has resonated with consumers, especially in metro cities, and we’re set to expand this success nationwide.”
Soulflower’s commitment to ethical sourcing, sustainability, and innovation has made it a popular choice, especially among conscious beauty enthusiasts. With an average selling price of Rs. 225 per 100ml, it has positioned itself as a premium, effective hair care brand for consumers seeking clean, cruelty-free solutions.
Tuli added, “As demand for clean, cruelty-free products grows, Soulflower continues to lead, particularly among Gen-Z and Gen-Alpha. We’re the fastest-growing brand in digital sales and are proud to be recognized for revolutionizing the beauty landscape with values rooted in happiness, love, gratitude, and compassion.”
In addition to its domestic success, Soulflower is the world’s largest seller of Rosemary Essential Oil and a leader in the organic farm-to-face movement. With over 15 million products sold, Soulflower is a global player, with a strong presence in markets like KSA, UAE, USA, Japan, Singapore, Australia, and the UK.
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