Living Proof is celebrating 20 years of silicone-free haircare with the launch of its latest innovation, powered by Sili-CLONE™ HairTech. The new technology reimagines the brand’s shampoo and conditioner collection, offering a breakthrough approach to wash care that mimics the five key benefits of silicones—detangling, slip, sleekness, conditioning, and shine—without the use of silicone.
The newly formulated products aim to improve hair texture, quality, and condition with every wash while keeping hair cleaner and healthier for longer. Alexis Tedesco, Chief Marketing Officer, shared, “With Sili-CLONE™ HairTech, we’ve mimicked the effects you love most about silicones, like sleekness and shine, without any trade-offs. It’s the best of both worlds.”
Ron McLaughlin, Chief R&D Officer, emphasized that the new products bridge the gap between the in-shower experience and the premium finish that customers expect. “Hair remains cleaner for longer, without any compromises,” he added.
This launch marks a significant milestone for Living Proof, further cementing its commitment to creating science-backed, high-performance solutions for everyday hair concerns.
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