L’Oréal Paris, the world’s No.1 beauty brand, made history with a Guinness World Record for the ‘Most People Untying Their Hair Simultaneously.’ Over 500 women in Mumbai participated in this record-breaking event, celebrating confidence, freedom, and hair health while launching the new L’Oréal Paris Hyaluron Pure Shampoo and Conditioner Range.
This attempt is part of the “Free Your Hair” campaign, which focuses on empowering women and encouraging them to prioritize hair care. Beyond the event, this milestone underscores the importance of scalp health, which affects millions worldwide. The collective act of untying hair symbolizes liberation, reinforcing L’Oréal Paris’ commitment to offering advanced solutions for modern hair care challenges.
The Hyaluron Pure range, designed to address oily scalps and dry ends, uses a unique combination of Salicylic Acid and Hyaluronic Acid. The formula deeply cleanses excess oil from the scalp while delivering 72 hours of hydration, resulting in fresh, bouncy, and nourished hair. Women aged 18-45 participated in the event, sharing their ‘hair freedom’ experiences and discovering the transformative benefits of the range.
Dario Zizzi, General Manager at L’Oréal Paris India, said, “The first step to maintaining hair health is recognizing common scalp concerns like excess oil and dandruff. With Hyaluron Pure, we are redefining what it means to have healthy, hydrated hair.”
By breaking this world record, L’Oréal Paris further strengthens its legacy of innovation and empowerment. The “Free Your Hair” movement is more than just a record; it represents confidence, strength, and self-expression, reaffirming L’Oréal Paris’ leadership in hair care innovation.
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