V&Co. Beauty, a leading name in peptide-infused hair care, is expanding its lineup with three new collections of shampoos and conditioners, now available at major retailers like Walmart, Target, Amazon, and CVS. Building on the success of its March 2024 launch, V&Co. continues to innovate with targeted hair care solutions, designed for every hair type and texture.
The new collections—Moisture, Smooth & Shine, and Volume—are designed to address specific hair needs. The Moisture Collection incorporates Coconut Water to hydrate and replenish, the Smooth & Shine Collection features Argan Oil and Avocado for lasting shine and softness, and the Volume Collection is enriched with collagen for added body.
V&Co. Beauty’s proprietary peptide blend is at the core of the brand’s success. Combining peptides, amino acids, proteins, and vitamins, this unique formulation provides deep hydration, enhances shine, boosts volume, strengthens hair, and offers scalp protection, mirroring the quality typically found in high-end skincare.
Having earned prestigious accolades like the Marie Claire Hair Award, the SELF Healthy Beauty Award, and the NewBeauty 100 Award, V&Co. continues to gain recognition as one of the most innovative brands in the hair care industry. With clinically and dermatologically tested products, V&Co. ensures a trusted solution for consumers seeking healthier hair.
“We are thrilled to bring even more high-performing, peptide-powered hair care to consumers across the nation,” says Co-Founder Mike Redmond. “Our mission is to empower individuals to build a healthy relationship with their hair, and these new collections are designed to help every person feel confident in their hair journey.”
V&Co. Shampoos & Conditioners are priced at $7.99 – $8.99 for a 12 oz bottle and are available in-store and online at Walmart, Target, Amazon, and CVS, as well as regionally at Safeway, Albertsons, H-E-B, Meijer, and Kroger.
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