NEXXUS® is soaring to new heights with its Hy-Volume Collection, designed to deliver voluminous, bouncy hair while maintaining top-notch hair health. Inspired by skincare and cosmetics, the collection utilizes cutting-edge protein science, Hyaluronic Tubing, and Air-Lift technologies to create dramatic, weightless volume that lasts up to 48 hours.
The collection includes a three-step system: shampoo, conditioner, and volumizing cloud foam, which together deliver up to 2 inches of root lift and 3X more healthy, weightless volume compared to untreated hair.
NEXXUS has enlisted Academy Award-nominated actress and multi-platinum recording artist Hailee Steinfeld as the face of its “Get Hy with NEXXUS” campaign. Hailee, known for her bold, voluminous hairstyles, shares how the Hy-Volume Collection gives her the freedom to transform her look without compromising her hair’s natural feel.
“I’ve always loved a big, voluminous blowout, and the Hy-Volume Collection gives me that bold texture while keeping my hair healthy,” Hailee said. “I’m excited to partner with a brand that prioritizes hair health while delivering stunning results.”
The secret to the collection’s success is hyaluronic acid, which hydrates and lifts hair without causing damage. The shampoo and conditioner feature NEXXUS’s first-ever Hyaluronic Tubing Technology, which plumps strands for gravity-defying volume. The Air-Lift Technology in the cloud foam creates space between strands, lifting hair from root to tip and providing long-lasting, weightless bounce while protecting against heat and humidity.
Jessica Engelhardt, Head of NEXXUS Hair Care, North America, emphasized the brand’s dedication to innovation and hair health, stating, “We’re excited to have Hailee join us in inspiring others to embrace bold styles without sacrificing the long-term health of their hair.”
To celebrate the launch, Hailee will host a special event in Los Angeles on March 20, with continued buzz through influencer and media activations.
Beth Labrecque, NEXXUS Scientist, explained, “The Hy-Volume Collection combines the science of hyaluronic acid and tubing technology to create volume without weighing down hair, making it a truly revolutionary line.”
With the Hy-Volume Collection, NEXXUS is making healthy, voluminous hair easier than ever to achieve.
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