Carolyn Aronson, founder of the successful beauty brand It’s a 10, has built an empire in the hair care industry since launching the brand in 2006. The brand’s flagship product, the Miracle Leave-In spray, quickly gained popularity for its ability to hydrate, smooth, and protect hair, leading to expansion in major retailers like Ulta Beauty, Target, and Amazon. Aronson’s focus on high-quality products for various hair types has contributed to the brand’s continued growth.
In 2017, Aronson became the sole owner of It’s a 10, and the brand now generates around $500 million in annual sales, reaching over 125 countries. A former foster child and self-made billionaire, Aronson has become an inspiration in the beauty industry. Her philanthropic efforts include donating $250,000 worth of products to aid victims of the Los Angeles wildfires.
This year, Aronson expanded her business with Cloud Haircare, a Gen Z-focused line featuring vegan, eco-friendly products sold at CVS and Walmart for $11.99. Cloud Haircare appeals to younger consumers with its colorful packaging and emphasis on sustainability. Aronson also entered the home hair-color market with Rewind it 10, a line of men’s hair and beard dyes, in partnership with rapper Fat Joe and her husband, Jeff Aronson.
Aronson’s entrepreneurial success is rooted in her experience as a hairstylist and salon owner, having worked with thousands of clients over 20 years. She credits her deep understanding of consumer needs and hairdresser expertise for her ability to innovate in the beauty market. Despite the success of It’s a 10, Aronson has no plans to sell the brand. “I’m just beginning,” she says, hinting at future projects and additional brands under her umbrella.
Aronson’s work continues to reshape the beauty industry, blending creativity, entrepreneurship, and a commitment to empowering others.
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