Cantu, a leader in curl care, has launched its NEW! Weightless Collection, a game-changing line designed to provide lightweight hydration, frizz control, and defined, bouncy curls and waves without the heavy feel. This innovative collection perfectly balances moisture and movement, allowing curls and waves to shine naturally with effortless style.
At the core of the Weightless Collection is Fair Trade and Certified Organic Blue Agave, a naturally derived humectant that attracts moisture from the air and locks it into the hair, keeping it hydrated for longer. Paired with lightweight, ultra-hydrating formulas, Blue Agave works to lock in moisture, enhance shine, and smooth frizz—without weighing hair down. The result? Soft, touchable curls and waves with long-lasting definition and hydration. Here are key products in the weightless collection:
Weightless Smoothing Shampoo for Curls & Waves ($6.99): Gently cleanses without stripping natural oils, leaving hair feeling refreshed and hydrated.
Weightless Smoothing Conditioner for Curls & Waves ($6.99): Nourishes curls with rich moisture, enhancing softness and manageability.
Weightless Smooth + Curl Cream for Curls & Waves ($6.99): Defines curls and controls frizz for a smooth, bouncy finish with no crunch.
Weightless 15 + Benefits Daily Leave-In for Curls & Waves ($6.99): A light formula with more than 15 unique benefits, including heat protection up to 482°F (250°C), promoting stronger, smoother, healthier-looking hair.
Weightless Smooth + Hold Gel for Curls & Waves ($6.99): Provides pliable, shapeable curls with long-lasting medium hold and no flakes.
Weightless Protect + Shine Gloss for Curls & Waves ($6.99): Smooths flyaways and frizz, seals in moisture, and adds brilliant shine after styling.
“We’re thrilled to introduce this new collection,” said Dametria Kinsley, Vice President of Marketing for Cantu. “The Weightless Collection is all about offering a light, airy touch to curls and waves, helping them reach their full potential with every use.” This collection also reflects Cantu’s commitment to sustainability, transparency, and empowering communities, with a focus on fair wages, ethical sourcing, and eco-conscious practices.
With the Weightless Collection, Cantu continues to innovate and provide curls and waves with the care and attention they deserve.
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