viemaa has launched its latest innovation, BOND SHAMPOO, designed to cleanse, fortify, and revitalize hair with every wash. The shampoo combines natural and scientifically proven ingredients such as hydrolyzed pea protein, mango butter, coconut oil, grape seed oil, and pumpkin seed oil to provide deep hydration and nourishment. The star feature of the shampoo is its patented Biomimetic Cuticle Technology, which selectively targets and repairs damaged hair cuticles, effectively strengthening hair from within.
Eunice Opoku, founder and CEO of viemaa, shared her vision for the product, stating, “Every strand deserves the power of a bond. Experience the beauty of strength with every wash. Stronger, shinier, healthier hair—it’s more than shampoo; it’s a bond.”
BOND SHAMPOO’s gentle formula is pH-balanced with citric acid and is free from sodium lauryl sulfate, making it suitable for all hair types. Dermatologically tested, it provides a soothing cleanse while ensuring optimum hydration, making it ideal for both natural and color-treated hair.
The shampoo is also designed to detangle and smooth hair, making it especially beneficial for those with thick or curly hair. In testing, BOND SHAMPOO has been shown to make wet hair 93% easier to untangle and 58% easier to comb when used alongside viemaa’s complete product line. Additionally, the shampoo helps reduce hair shedding, contributing to healthier and more vibrant hair over time.
To complement the BOND SHAMPOO, viemaa offers a range of other products that work together to create a comprehensive hair care routine. These include the BOND BOOSTER, BOND MASK, DAILY STYLING SERUM, Dry Scalp + Hair Treatment Kit, Hair Repair Treatment Kit, LEAVE-IN CONDITIONER, and REPAIR ELIXIR OIL.
“Each of our hair care products has been thoughtfully designed to address specific and common hair health concerns,” Opoku explained. “They work together to achieve the best results possible for our customers.”
With the introduction of BOND SHAMPOO, viemaa continues to push the boundaries of hair care innovation. The brand is committed to offering high-quality, environmentally conscious products that are vegan, gluten-free, cruelty-free, EU compliant, and packaged in recyclable materials, ensuring both personal and environmental health are prioritized.
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