New York, NY — Dermatologist-developed hair care brand Seen has announced the completion of its national retail rollout with Ulta Beauty, now available in all 1,400 of the retailer’s stores across the United States.
The expansion marks a significant milestone for the brand, which initially launched in over 700 Ulta Beauty locations. The move comes amid strong consumer engagement and high demand, particularly during Ulta Beauty’s recent “21 Days of Beauty” event.
Founded by Harvard-trained dermatologist Dr. Iris Rubin, Seen is part of the growing “skinification of haircare” trend—bringing dermatological science and skin-safe formulations into the hair care aisle. The brand’s products are designed to promote healthier hair without compromising skin health, making them suitable for individuals with sensitive, acne-prone, or eczema-prone skin.
“We are truly grateful for the partnership with Ulta Beauty and thrilled to expand Seen’s presence into all stores nationwide,” said Dr. Rubin. “Ulta Beauty has been an incredible partner, and this milestone represents a pivotal moment for our brand. Ulta Beauty guests deserve products that deliver stronger, smoother, healthier-looking hair, and are safe for all skin types.”
Seen’s line of patented, clinically tested hair care solutions is certified under the Conscious Beauty at Ulta Beauty initiative. The brand is also vegan, cruelty-free, and offers fragrance-free options that have earned the National Eczema Association’s Seal of Acceptance.
With its expanded footprint, Seen aims to offer more consumers access to science-backed, skin-safe haircare solutions—furthering its mission to merge skin health with effective hair care.
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