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The Wet-Hair Trend: A Fashion Staple That’s Here to Stay

by Madonna

While Fashion Month is still in full swing, New York Fashion Week kicked off with some striking beauty moments that have already taken the industry by storm. From chic bob haircuts to daring “humid” makeup looks, there’s no shortage of inspiration for those looking to revamp their style. However, there’s one trend that’s making a significant splash and promises to be a hit as we approach the holiday season and glam-centric events: the wet-hair trend.

This sculpted and sleek hair trend has graced the red carpet on some of Hollywood’s most prominent stars during award seasons. Now, it’s found its way onto the runways, thanks to designer Jason Wu, who showcased it at his spring/summer 2024 show. Hairstylist Jimmy Paul, in a press release, explained the inspiration behind the looks, stating, “There [was] a deconstructed element to this collection. I wanted to create a look that felt like the models just emerged from a shipwreck . . . a wet, nearly drenched appearance without sacrificing the fluid movement of the natural hair texture.”

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The wet-hair trend has been sported by celebrities such as Kim Kardashian, Ciara, and Lizzo, showcasing its remarkable versatility. Kim Kardashian opted for an extra-long ponytail rendition, while Ciara’s interpretation is described as “liquid waves” due to the way they cascade down her back. Even Lizzo embraced this trend with a finger-waved version at the 2022 BET Awards. While it may exude an editorial vibe, this look is perfect for special occasions, aligning with the mermaidcore beauty trend, or simply rejuvenating your hair on those third-day hair struggles.

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How to Achieve the Wet-Hair Look?

Getting the wet-hair look is surprisingly straightforward, and you probably already have the necessary tools at your disposal. Here’s a quick guide:

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  • Start with damp hair and section it off.
  • Apply hair gel throughout, ensuring even distribution from roots to ends.
  • Follow up with a shine serum for added luster.
  • The crucial step is mousse. Scrunching some mousse into your hair provides texture and hold.
  • If you prefer to maintain the wet appearance, set it with hairspray.

For a runway-inspired swoop, create a deep side part with a finger-wave bend across the forehead, brushing the rest of the hair behind your ear. Secure the wave with a cover clip and remove it once the hair is dry for the desired effect.

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Wet-Hairstyle Inspiration

The beauty of the wet-hair trend is its adaptability to various hair types and lengths. Here’s some inspiration:

1. Wet-Hair Trend on Curly Hair: Witness how this style beautifully complements curly hair, debunking any notion that it’s exclusively for straight hair.

2. Wet-Hair Trend on Long Hair: Long locks are a canvas for this trend, particularly when paired with sultry makeup, creating an editorial-worthy glam look.

3. Wet-Hair Trend on Short Hair: Short hair can embrace the wet-hair trend by slicking the front sections behind the ears while leaving the ends free for an effortlessly chic vibe.

4. Wet-Hair Trend on Medium-Length Hair: Medium-length hair offers the perfect balance for showcasing the wet look without the need for excessive gel application.

In conclusion, the wet-hair trend has firmly established itself as a fashion staple that shows no signs of fading away. With its adaptability and undeniable allure, this trend is poised to remain a go-to choice for those seeking a fashion-forward and head-turning hairstyle.

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