The toll of styling, processing, brushing, and even the friction from pillows can take a toll on hair, causing it to weaken and become brittle over time. Unlike the skin, which has the capacity to regenerate, hair breakage is an irreversible issue. Recognizing this, Michele Burgess, the Executive Director of Product Development at Oribe Hair Care, emphasizes the importance of prevention when it comes to hair breakage.
Oribe’s innovative Hair Alchemy Collection is designed to address this concern by targeting hair strength. It combines the power of superfoods and cutting-edge phyto-technology in hair care formulations to rejuvenate hair strands.
The formulations feature a transformative blend of ingredients, including chia seed, plant-based protein, and bio-fermented bamboo leaf, accompanied by a moisture-packed hyaluronic acid complex. Together, these components work wonders, turning weak and brittle hair into resilient, healthier-looking locks.
By enhancing tensile strength (the amount of stress and stretch hair can withstand before breaking) and increasing elasticity while reducing hair fall due to breakage, the Hair Alchemy Collection fosters longer hair growth.
The Hair Alchemy Resilience Shampoo is infused with a therapeutic blend of ingredients that strengthen hair from within and create a protective “scaffold” around each hair fiber, fortifying the strands. Additionally, a delicate floral blend of daisy and honeysuckle extracts promotes hair length by fortifying the roots and nurturing brittle ends.
The accompanying conditioner delivers both strength and softness to hair. It forms a protective shield around strands, enhancing the structural integrity of the hair and preventing breakage. A multi-action hyaluronic acid complex also replenishes moisture from within, enhancing elasticity.
Complementing these two products, the Hair Alchemy Fortifying Treatment Serum goes a step further in preventing hair breakage and strengthening the strands from the inside out.
With Oribe’s Hair Alchemy Collection, you can bid farewell to weak, brittle hair and say hello to locks that exude strength and vitality.
