The natural hair community on YouTube is more than just a platform for sharing journeys, tips, and product recommendations. It’s a thriving space that extends beyond tutorials, offering validation, affirmation, and unwavering support to individuals at every stage of their natural hair journey.
To honor this vibrant community, YouTube has unveiled a reimagined logo, affectionately known as a “Yoodle,” created by guest artist Monica Ahanonu. This tribute coincides with the birthday of Marjorie Joyner, a pioneering American businesswoman and hair care entrepreneur, celebrated for inventing and patenting a permanent hair-wave machine, marking a significant milestone in African-American history.
In collaboration with influencers BiancaReneeToday, WillOnAWhim, and NaturalReign, YouTube has produced an original video celebrating the individuality of each person’s hair care routine. This video underscores the sense of community and unity that flourishes as creators engage in shared discussions and celebrate the techniques they’ve acquired along their journeys.
One popular trend within the community is the “wash day routine.” Videos with titles like “wash day routine” and “natural” have collectively garnered over 6.4 million views this year alone, highlighting the strong interest in this content.
The YouTube natural hair community caters to individuals of all levels of expertise, from those merely curious about what a natural hair journey entails to those beginning to learn how to care for their hair, to those navigating questions about natural hair, to individuals starting locs, and those seeking tips on laying edges and protective styling. Recognizing that natural hair is diverse and unique, many videos reference specific curl patterns, ensuring that viewers can engage with content that aligns with their unique hair characteristics and goals. This inclusive approach empowers viewers to embrace and celebrate their individual hair journeys within a supportive and inclusive community.
