In the pursuit of glossy, hydrated strands, a new contender has emerged in the realm of hair treatments. Davines, the eco-conscious luxury hair-care brand based in Parma, Italy, introduces the Herbal Hair Infusion Service—a tailored, natural treatment promising two weeks of radiant results. As an advocate for sustainability, Davines’ commitment to regenerative practices shapes its farm-to-salon process, originating in the Emilia-Romagna region of northern Italy.
The Herbal Hair Infusion Service is designed to address specific hair concerns, offering a personalized experience that aligns with the brand’s dedication to natural ingredients. The in-salon treatment is devoid of harsh chemicals, presenting an alternative to traditional salon procedures. The 90-second infusion occurs during the shampoo process of a blowout, providing a quick yet impactful solution for those seeking the coveted “glass hair” effect.
The process commences with a digital evaluation questionnaire, evaluating the client’s hair health and routine. The algorithm then selects a base from four options (volume, moisture, radiance, strength) and a booster from six choices (volumizing, hydrating, illuminating, fortifying, controlling, blonde brightening). This customization allows stylists to cater to individual hair goals effectively.
During the treatment, the infusion is applied for 90 seconds, offering immediate results in terms of suppleness and shine. The bespoke nature of the Herbal Hair Infusion Service accommodates a range of hair types and goals, from fortification for breakage to volume for thinning hair or smoothness for frizz control.
Aiming for sustainability and avoiding heavy-duty chemicals, Davines’ commitment to natural ingredients does not compromise on results. The treatment’s price is set at 20 percent of the blowout cost, making it an accessible enhancement for those seeking a radiant and natural hair solution.
Post-salon, the effects of the Herbal Hair Infusion Service extend for two weeks, providing a sustained period of glistening and healthy hair. For continued maintenance, Davines recommends the use of their at-home, in-shower shine treatment, Oi Liquid Luster.
As the beauty industry continues to embrace personalized and eco-conscious approaches, Davines’ Herbal Hair Infusion Service stands out as a testament to the efficacy of natural ingredients in achieving immediate and long-term hair health and shine.
