In the ever-evolving landscape of hair fashion, today’s Hollywood and K-pop stars are channeling the spirit of legends like David Bowie and Marilyn Monroe, boldly embracing a spectrum of (un)true colors. From Billie Eilish to Megan Fox and K-pop sensations like Itzy’s Ryujin and BTS’s V, these celebrities use hair transformations as a signature expression of individuality, pushing the boundaries of self-expression.
The roots of this trend trace back through the decades, from the platinum blonde of Jean Harlow and Marilyn Monroe to the 70s and 80s when celebrity-led ads turned box hair dye into a household norm. What began as impulsive experiments with hair color has now evolved into a market offering choices ranging from subtle shifts to bold transformations, reminiscent of the iconic styles of David Bowie and Cyndi Lauper.
Today, the market caters to short-term weekend makeovers and long-term transformations alike. However, before diving into a new hue, experts advise careful consideration. Joanna Gonzalez, senior color specialist at Butterfly Studio Salon in New York, emphasizes the importance of lifestyle and maintenance. Factors such as willingness to commit to upkeep and the intention behind the color change, whether for a long-term commitment or regular alterations, should be weighed. Consideration of hair history with chemicals and box dyes is also crucial before introducing additional stressors like bleach.
The decision-making process involves three key factors: selecting the right shade, understanding your hair type, and choosing the appropriate type of dye. Permanent, semi-permanent, and demi-permanent dyes each have their own advantages and considerations. Permanent dyes provide long-lasting, dramatic changes, while semi-permanent options offer flexibility with less damage. Demi-permanent dyes strike a balance, providing longer-lasting color with room for future changes.
Protecting and nourishing hair during and after the coloring process is essential. Los Angeles-based expert colorist Jes Jewel recommends advanced products like Amika’s Blockade Heat Defense Serum and The Kure Intense Bond Repair Mask to preserve color, protect from heat damage, and repair inevitable damage during coloring.
Jessica Mercado, a colorist and balayage specialist at Butterfly in New York, stresses the importance of high-quality color-safe products for at-home care. Using conditioning agents in hair dyes, limiting heat styling, and incorporating thermal heat protectants, moisturizing shampoos, and conditioners can minimize damage.
Jewel warns against the common misconception that reverting to a ‘natural color’ erases any damage caused by lightening and subsequent dyeing. Making informed choices based on understanding hair type, skin tone, and avoiding emotional decisions is crucial. Gonzalez advises against impulsive decisions made during emotional times, emphasizing the need to think through every color choice thoroughly.
Whether opting for a natural shade or an electrifying fantasy hue, today’s trendsetters encourage informed choices backed by a thoughtful understanding of individual preferences and a commitment to maintaining hair health in the long run.
