Streax Professional, under the auspices of the Hygienic Research Institute, has introduced a fresh digital advertisement for its flagship hair colour range – Argan Secrets Hair Colour. Fronted by the brand’s ambassador, Vaani Kapoor, alongside technical ambassador and salon expert Vipul Chudasama, the digital campaign is crafted to guide consumers towards unlocking the secret to achieving Mirror Shine enriched hair through the application of Argan Secrets Hair Colour.
The latest digital offering from Streax Professional showcases the transformative power of Argan Secrets Hair Colour, promising consumers a noticeable difference in every strand, elevating their hair into a luminous masterpiece.
Set within the ambiance of a salon, the narrative unfolds with Vaani Kapoor seated in a salon chair affirming her trust in professionals to bestow brilliance upon her hair. The scene transitions to salon expert Vipul Chudasama endorsing Streax Professional’s Argan Secrets Hair Colour as the ultimate solution for achieving the desired shine. Emphasizing on the infusion of Argan and Walnut Oils, he extols the virtues of the product, guaranteeing enduring colour and Mirror Shine. Kapoor subsequently urges viewers to embark on their journey towards Mirror Shine and enduring colour by visiting their nearest salon. Through this digital advertisement, the brand endeavors to capture the attention of urban women in search of premium-grade hair colouring solutions.
Dheeraj Arora, Managing Director and CEO of HRIPL, shared his perspective on the digital campaign, stating, “At Streax Professional, we are dedicated to enhancing the skills of salon professionals and enriching consumer experiences through a blend of beauty, style, and scientific innovation. Streax Professional Argan Secrets Hair Colour, boasting over 30 shades infused with Argan and Walnut Oil, delivers a mirror-like shine, setting new standards in the industry.”
Rochelle Chhabra, spokesperson for Streax Professional, expressed enthusiasm regarding the digital ad and Argan Secrets Hair Colour, remarking, “We are delighted to unveil the latest ad campaign for Streax Professional’s Argan Secrets Hair Colour, renowned for its Mirror Shine. With the esteemed presence of actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we are confident that this communication will redefine the expectations of both consumers and hair stylists alike, in the realm of salon hair colouring experiences. Streax Professional remains steadfast in its commitment to quality and innovation, resonating deeply within the salon industry.”
Vaani Kapoor, Bollywood star and brand ambassador for Streax Professional, shared her sentiments on being a part of the digital ad campaign, stating, “I am delighted to collaborate with Streax Professional for the new ad campaign featuring Argan Secrets Hair Colour. In the realm of salons, where magic unfolds daily, Argan Secrets Hair Colour stands as a reliable ally for salon experts, facilitating the realization of their creative visions and transforming their clients’ hair.”
Technical ambassador Vipul Chudasama echoed Kapoor’s sentiments, remarking, “Streax Professional’s Argan Secrets Hair Colour represents a paradigm shift for salon professionals. Its unparalleled mirror shine capabilities truly elevate hair to a level of artistry. Partnering with Vaani Kapoor on this campaign has been an exhilarating journey. Salon professionals understand the significance of delivering exceptional results, and with Argan Secrets Hair Colour, we ensure that every client departs the salon adorned with hair that exudes mirror-like shine, reflecting both their beauty and our expertise.”
Released in Hindi, the digital ad is poised to resonate deeply with its target audience, promising a narrative that encapsulates the essence of Streax Professional’s commitment to excellence in salon-grade hair care.
