LOS ANGELES, April 23: Beyoncé, the celebrated Grammy-winning musician, has taken to social media to provide her followers with an inside look into her Sunday hair care regimen, all the while debunking persistent rumors concerning her locks. Through a video shared on her official Instagram account, the 42-year-old luminary illuminated her dedication to preserving her natural hair.
This unveiling follows closely on the heels of Beyoncé’s recent foray into the hair care market with her brand, Cécred. Within the post, she conveyed her eagerness to participate after witnessing her fans’ utilization of her products, remarking, “I just had to join in with something I had in the archives.”
Known for her penchant for pushing boundaries and challenging conventions, Beyoncé underscored the significance of disrupting traditional hair care norms. She offered insights into her choice to prioritize the well-being of her color-treated hair over chemical treatments such as perms and relaxers, a decision that influenced the inception of her brand.
Despite maintaining the blonde hue of her natural hair for more than 25 years, Beyoncé elucidated on how she maintains her curls and overall hair vitality. The video showcased her meticulous washing, blow-drying, and styling process, underscoring her preference for utilizing low heat to preserve her curl pattern and length.
In addressing misconceptions surrounding the use of wigs and the health of natural hair, Beyoncé vehemently declared, “The stigma and misconception is that people that wear wigs don’t have long and healthy hair. That’s some bulls**t ’cause it ain’t nobody’s business.”
The video garnered an outpouring of support from fans and peers within the industry, with many interpreting it as a response to previous criticisms. Media personality Jessie Woo commended Beyoncé’s unwavering stance, while journalist Sylvia Obell referenced lyrics to underscore the artist’s confidence.
Amidst the accolades, Beyoncé’s video serves as a poignant reminder of her unwavering commitment to authenticity and empowerment, challenging stereotypes and celebrating the allure of natural hair.
