Hally Hair is now offering its hair color products at all Ulta Beauty locations nationwide.
This move aims to increase accessibility to non-toxic beauty products for a broader range of shoppers. Hally Hair has built on its existing partnership with Ulta Beauty to achieve this expansion.
“We are thrilled to continue growing Hally Hair’s presence in all Ulta doors. Ulta Beauty has been a tremendous partner to Hally from the very beginning, and achieving full shelf expansion in all stores marks a significant milestone for us,” said Kathryn Winokur, founder and CEO of Hally Hair. “Building on our successful launch of Shade Stix at Ulta in 2023, this year we are excited to keep growing the color category with the Ulta guest with the addition of 15 new products from Hally now available in all Ulta stores. Only three years old, Hally continues to empower the next generation with the tools they need to express themselves confidently through their hair, reinforcing our commitment to innovation and inclusivity in beauty.”
In 2023, Hally was the fastest-growing hair color brand at Ulta Beauty. The brand has promoted a concept of hair color similar to makeup and styling rather than extreme all-over color.
On May 15, Hally launched Glitter Shade Stix exclusively at Ulta Beauty. Other products available at the retailer include the Lighten Up Hair Lightening Mist and Totally Clean Bleach.
