An award-winning salon has opened a new branch in Droitwich.
All In One, a hair, beauty, and aesthetics business in Upper Tything, Worcester, announced the opening of its new branch in the heart of Droitwich with great enthusiasm.
Kerry Harkins, who launched the Worcester salon three years ago, attributed the business’s success to the decision to team up with Amy Evans to open the new Droitwich branch.
The duo secured the Victoria Square building four weeks ago and worked tirelessly, often until 4 a.m., to prepare the salon for its grand opening.
“Opening a new store and growing the brand is fantastic,” said Harkins. “We set a four-week deadline and spent nine months planning everything.”
Harkins noted that the popularity of the city branch necessitated this new business venture. The Worcester store won Best Nail Salon in 2022 and Best Worcestershire Hair and Beauty Salon in 2024, raising hopes that the new salon will achieve similar success.
“A businessperson once told me the first three years are crucial. We’ll be happy if the Droitwich store matches the Worcester branch’s success in three years,” added Harkins. “The clientele here is different but very happy. We’re building regular customers and working within the community. The support from Droitwich has been incredible. I was nervous about joining such a tight-knit community, but the welcome has been overwhelmingly positive.”
The shop, located on Heritage Way in Victoria Square, had been vacant for several years and has undergone significant transformation. New dividing walls were installed to create separate compartments, and the salon is adorned with large light mirrors. The decor features a navy blue, silver, and white theme.
All In One offers a wide range of services, including hairdressing, hair extensions, wedding and prom styling, a four-station nail bar, and pedicure treatments. The salon also provides skin treatments such as fillers, threading, fat dissolving, fibroblasting, waxing, lashes, allergy testing, DNA testing, tattoo removal, and teeth whitening.
