L’Occitane has introduced its first-ever Botanical Hair Lab pop-up in Hong Kong, aiming to raise awareness about hair loss among residents.
Located at Langham Place, Mong Kok, the hair lab is expected to attract many visitors. It offers a personalized experience with its new “Anti Hair Loss Serum.”
The lab targets men and women over 25 who have hair concerns, including current or potential hair loss due to various lifestyle factors.
Open until July 14, the hair lab invites consumers to receive a free professional scalp analysis and a scalp massage tutorial. Visitors can also enjoy herbal drinks from a botanical mocktail bar.
In addition, the lab showcases an eco-art installation called “Tresses of the Willow” by local designer Wink Atelier. Made from recycled plastic bottles, the sculpture symbolizes hair strands. It reflects the brand’s philosophy and its Aromachologie hair care line, showing how hair, like trees, can grow, strengthen, and regenerate with proper nourishment. The transformation of waste into art highlights the renewal and health of hair, emphasizing sustainable choices.
The hair lab also offers a plant-printed ECO bag workshop, where participants can learn about plant printing and create custom designs using natural pigments from plant materials featured in L’Occitane’s hair care products.
Iris Kan, Marketing Director of L’Occitane, said: “Following the success of last year’s L’Occitane Hotel, we are excited to bring the L’Occitane Botanical Hair Lab to our customers. With 40 years of expertise in essential oils and 20 years in skin care, L’Occitane’s approach to hair care goes beyond appearances to enhance hair’s natural potential.
“We invite everyone to experience how L’Occitane, a natural beauty brand, can transform hair care from scalp to tips while being sustainable and environmentally friendly,” she added.
The campaign has been promoted through various channels, including outdoor advertising, social media, health articles, and targeted marketing. Influencers were also invited to try the hair lab experience during the launch.
