Hormonal hair loss has emerged as the fastest-growing hair concern in the United States, reflecting increasing consumer worry during the summer months.
According to Spate, a tracker of beauty trends, the most rapidly rising issues currently include waxy hair and hormonal hair loss. Among these, curly hair leads with an average of 5.5 million searches per month, followed by hair growth at 1.3 million searches. This surge in searches indicates a significant demand for solutions to various hair-related issues.
Waxy hair, for instance, has seen a remarkable increase with 4.9 thousand average monthly searches, marking a 193.4% growth from last year. Consumers are actively searching for reasons behind issues such as “why does my hair feel waxy” and solutions like “how to remove waxy buildup from hair.” Experts suggest that brands can capitalize on this trend by promoting clarifying shampoos that specifically target waxy hair issues.
Similarly, hormonal hair loss has become a major concern, seeing an average of 4.5 thousand monthly searches and a 67.4% increase from the previous year. Consumers are seeking information on how to halt hormonal hair loss and whether it can be reversed, as well as exploring available treatments.
Industry analysts emphasize the need for brands to educate consumers about these issues and provide effective solutions. While some consumers opt for supplements or home remedies, there is also growing interest in professional treatments and procedures that address hormonal hair loss. However, analysts note that natural solutions remain preferred by many consumers.
Overall, the rising interest in these hair concerns highlights significant opportunities for brands to innovate and meet the evolving needs of consumers in the hair care market.
