Mumbai, August 12 — Pilgrim, a leading beauty and personal care brand in India, has announced Rashmika Mandanna as the new brand ambassador for its hair care range. This partnership highlights Pilgrim’s new campaign tagline, “The Secret Is in The Mix.”
Pilgrim, known for its innovative approach and appeal to Gen Z, aligns with Mandanna’s dynamic presence and popularity. The actress’s careful selection of beauty products reflects Pilgrim’s commitment to combining advanced technology with expertly sourced ingredients.
The new campaign showcases Mandanna leading a group of women, symbolizing the trend-following mentality of today’s consumers. It emphasizes that while chasing trends is common, the real effectiveness lies in the careful blending of ingredients. Pilgrim’s tagline, “The Secret Is in The Mix,” underscores the importance of how ingredients are combined to achieve optimal results.
The campaign features Pilgrim’s popular products, including the Patua & Keratin Smoothening Shampoo and the Hair Growth Serum. The Patua & Keratin Smoothening Shampoo is clinically tested to provide 10 times smoother hair in one wash. The Redensyl and Anagain Advanced Hair Growth Serum, known for stimulating new hair growth in just 28 days, continues to set high standards in hair care.
Gagandeep Makker, Co-founder of Pilgrim, expressed enthusiasm for the collaboration, stating, “Rashmika is the perfect ambassador to represent our brand as we advance. Her association with Pilgrim is a significant milestone, and we look forward to growing together. Our hair care products, including the Hair Growth Serum and Patua & Keratin Smoothening Shampoo, have received immense appreciation from consumers.”
Rashmika Mandanna commented on the partnership, “Hair care is not just about using the right ingredients; it’s about how they are combined. This campaign is special because it highlights that while trends come and go, the real magic lies in the meticulous blending of ingredients. Pilgrim’s products are transformative due to their expert combination of natural and active elements. I am excited to be part of this journey and share these amazing hair care secrets.”
Pilgrim, launched in 2019, offers over 200 products across hair care, face care, makeup, and fragrance. The brand serves customers in over 10,000 pin codes and is available online and in stores, including platforms like Amazon, Nykaa, and Flipkart.
Backed by investors such as Fireside Ventures, Vertex Ventures, and Narotam Sekhsaria Family Office, Pilgrim continues to make a mark in the beauty industry with its innovative solutions.
