Blake Lively is making headlines not just for her latest film, It Ends With Us, but also for her new hair care line, Blake Brown, launched at Target on August 4. Known for her gorgeous locks, Lively’s foray into hair care has attracted significant attention.
Blake Brown features eight products: two shampoos, two masks, a pre-shampoo treatment, and three styling items—dry shampoo, a leave-in “potion,” and mousse. Priced between $19 and $25, these products are designed to enhance hair strength and hydration. The line is also vegan and free from sulfates and silicones, meeting the “clean” standards of Target, Ulta, and Sephora.
In her Instagram announcement, Lively described the launch as “seven years in the making” and shared her excitement for customers to try the products. She revealed that her inspiration came from premium brands like Kérastase and Philip Kingsley, but with a focus on affordability.
A unique aspect of the line is the absence of conditioner. Lively explained that she prefers using hair masks over conditioners, a practice she has followed for 20 years. She believes masks provide more effective nourishment compared to traditional conditioners.
The scents of Blake Brown products are inspired by Lively’s favorite home fragrances, including Burberry Beat, Tokyo Milk Kabuki, and Votivo No. 96 Red Currant Candle. The range includes Sandalwood Vanille, with notes of vanilla and sandalwood, and Wild Nectar Santal, featuring bergamot, fig, and cardamom.
So far, customer feedback has been largely positive. Shoppers appreciate the softness, moisture, and shine that the products provide. However, some have noted that the fragrances are strong and that the packaging, with its bulky design and screw-top caps, could be improved.
One Target reviewer praised the nourishing and strengthening products for their effectiveness and pleasant scent, while another highlighted the softness achieved with minimal product. A third reviewer noted that although they liked the smell and performance of the products, they had concerns about the packaging design.
Overall, while there are minor critiques, early reviews suggest that Blake Brown is a hit among shoppers, offering a high-quality, affordable option in the hair care market.
