Blake Lively, known for her role as the star and producer of the hit film It Ends With Us, has ventured into the beauty industry with the launch of her own hair care line at Target. This new venture comes seven years after she first conceived the idea. But the question remains: Is it a hit or miss?
According to a press release from Target, the hair care line is inspired by Lively’s personal hair routine, focusing on a balance of strength and moisture. Notably, the line does not include a traditional conditioner, opting instead for a simplified, innovative approach. The products are vegan, cruelty-free, and come with carefully crafted scents developed by master perfumers. The packaging, made from 100% post-consumer recycled plastic, is also designed to be aesthetically pleasing and suitable for display in the bathroom.
The line is named Blake Brown, after her father’s last name. Although Lively’s family adopted her mother’s last name, she chose to honor her father with the brand name. “Brown is my dad’s last name. My dad took ‘Lively’ from my mom, but Blake Brown is on my birth certificate,” Lively explained. “It was important for me to put my name on this brand because I worked so hard on it and because it is so personal to me, but I didn’t want to use ‘Lively.’ I want the brand to stand on its own and earn people’s respect, and it felt like ‘Blake Brown’ was the answer.”
