Mannings, a leading health and beauty retailer, is set to partner with 10 prominent hair care brands to introduce an immersive “5D Salon” pop-up event. The innovative initiative aims to elevate the customer experience by engaging all five senses—sight, touch, smell, taste, and feel—while focusing on enhancing hair health and beauty.
The event will take place from September 21 to 22 at the central atrium of Olympian City 2. Organized in collaboration with PR agency L Concept Communications, the “Mannings 5D Salon” is designed to offer a holistic and interactive hair care experience, promoting the latest in hair care, coloring, and styling products.
A spokesperson for Mannings told Marketing-Interactive that the pop-up salon is geared towards beauty enthusiasts and individuals who are keen to improve their hair quality, explore new styles, or experiment with hair colors. “We want to reach a wide demographic, from beauty lovers to anyone searching for hair care solutions,” the spokesperson said.
Unique 5D Hair Care Experience
The pop-up salon will offer seven different sensory experiences, each dedicated to a unique aspect of hair care:
The Style Gallery: Showcases dramatic hair transformations for visitors to observe.
The Shine Station: Highlights the brilliance of shiny, healthy hair.
The Hair Wellness Sanctuary: Focuses on the secrets of strong, resilient hair.
The Hair Quality Checkpoint: Features products that make hair feel soft and supple to the touch.
The Hair Nutrition Hub: Offers nutrients designed to promote healthier hair through taste.
The Fragrance Bar: Lets visitors sample various alluring hair care scents.
Magic Photo Suite: Allows visitors to instantly experience potential new hairstyles.
In addition to these sensory experiences, the pop-up event will also feature product trials, interactive showcases, and personalized hair analyses. Visitors will be able to engage in MBTI personality tests to find their ideal hair care products, as well as participate in fun, hair-focused games.
Exclusive Offers and Gifts
To encourage participation, visitors will be tasked with completing a “hair mission” in each of the seven experience zones. As they complete each zone, they will earn stamps that can be exchanged for product coupons or souvenirs. Visitors who collect five or more stamps will receive a gift set, with a total of 3,000 gift sets available. Each set will contain a selection of exclusive hair care products from Mannings and partnering brands.
Strategic Marketing and Outreach
The initiative is supported by a comprehensive marketing strategy that includes in-store promotions, social media campaigns, and direct outreach to existing Mannings customers through newsletters and targeted mail. Events held at Olympian City 2’s central atrium are expected to draw significant foot traffic, while social media efforts will engage a broader audience.
“Our goal is to create a unique, immersive hair care experience that stands out from traditional promotions,” the Mannings spokesperson explained. By collaborating with multiple hair care brands and offering interactive showcases, personalized services, and engaging tasks, the company aims to draw attention to its exclusive products and provide customers with a memorable, hands-on experience.
The “Mannings 5D Salon” pop-up promises to combine the latest in hair care innovation with a fun and interactive approach, setting a new standard for customer engagement in the beauty industry.
