Innersense Organic Beauty is set to expand its international presence with a strategic partnership with Mash Beauty Lab, marking its official entry into the Asian market. This collaboration, dubbed Innersense Asia, aims to introduce the award-winning brand to luxury and specialty retail stores, as well as professional salons and spas throughout the region. With rising global demand for luxury, clean hair care products, this partnership will enhance Innersense’s distribution to over 20,000 points across more than 30 countries.
“Our journey of global growth and success reflects our commitment to clean, pure, and sustainable beauty,” stated Greg Starkman, Founder and CEO of Innersense Organic Beauty. “Our mission is to inspire beauty and promote wellness in everything we do. Through our partnership with Mash Beauty Lab, we are excited to reach a broader audience in Southeast Asia. We appreciate the chance to introduce our organic products to the Asian market and look forward to making a positive impact together.”
Yoko Toyoyama, President of Mash Beauty Lab, expressed enthusiasm about the collaboration, stating, “Innersense Organic Beauty has made significant strides in Western hair salons. I resonate deeply with their commitment to environmental sustainability and am excited to work with such an innovative brand that defines the clean beauty movement.”
Since launching its first international distribution partnership in the United Kingdom in October 2018, Innersense Organic Beauty has garnered attention from consumers, professional salons, spas, and luxury retailers worldwide. As a recognized leader in the clean hair care industry, Innersense is celebrated for its focus on quality, efficacy, self-care, ingredient transparency, and inclusiveness—values that resonate with stylists and increasingly discerning consumers seeking safer beauty options.
