Rihanna has officially introduced the highly anticipated hair care line, Fenty Hair, as part of her Fenty Beauty brand. Launched on June 13, the collection is designed to cater to all hair types, textures, and routines. As of September 3, the complete product line is now available for purchase on Sephora’s website and at all Sephora locations across North America, marking its first retail expansion after an exclusive debut on the Fenty Beauty website.
“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it,” Rihanna expressed regarding the expansion. “Hair is one of the most fun parts of beauty—I’ve tried every hair color, style, and cut. I love to switch it up. But to do that, you need to ensure your hair is healthy. Fenty Hair helps make your hair stronger and healthier, so any style is possible for you too.”
The Fenty Hair collection includes a range of products such as shampoos, conditioners, treatments, stylers, and tools, complementing Sephora’s existing selection of Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum. The line is clinically tested, vegan, and free from sulfates and silicones. It features the proprietary Replenicore-5 formula, a potent blend of amino acids, proteins, and antioxidants designed to repair, strengthen, hydrate, smooth, and protect hair at every step.
Customers can explore popular products and value sets from the Fenty Hair collection on Sephora’s website. Additionally, from now until September 19, Sephora is hosting its One-Day Deals event, offering discounts of 50 percent off various best-selling makeup, skincare, and hair care items each day.
