eSalon has unveiled a new collection of personalized hair care products, including shampoos, conditioners, leave-in sprays, and hair masks designed for all hair types. This launch marks an expansion of the brand’s successful custom hair color line, which debuted in 2010.
The company leverages advanced personalization technology alongside insights from a diverse team of industry experts to address the unique and evolving hair needs of each individual. By completing a brief quiz about their hair history, goals, and preferences, users receive a custom formula tailored to their specific requirements, with the option to choose a unique fragrance.
Customers can select up to three hair goals from a total of 16 options, ensuring a truly individualized product. Key features of the formulations include tri-bonding technology, which strengthens hair by creating a 3D network within each strand, and the L21 Complex, a conditioning agent that helps protect and seal the hair’s surface by restoring essential C-21 lipid chains in the cuticle. Additionally, the product line incorporates a microbiome defense system, blending natural ingredients aimed at balancing the scalp’s microbiome and enhancing overall hair health.
The formulas are free from SLS, SLES, phthalates, and silicones—except for the hair mask—and are cruelty-free, according to the brand’s standards.
“Introducing a new kind of custom hair care to the market is incredibly exciting for us,” said eSalon CEO Greta Rose. “Our cutting-edge personalization technology allows both existing and new customers to create a hair care and color routine that is truly tailored to them.”
Pricing for the personalized products begins at $28 for shampoos, conditioners, and leave-in conditioners, while the hair mask is available for $30.
