In 2024, hair loss and regrowth emerged as major concerns, with 1.37 million individuals seeking solutions, according to a study by Cosmetify. This issue affects both genders, as research from the medical journal Medihair reveals that nearly 85% of men and 33% of women will face hair loss in their lifetime. Addressing these concerns, hair care specialists Coco & Eve have developed the Boost Therapy range, aimed at hair loss, regrowth, and volume enhancement.
The Boost Therapy line features three products: a shampoo, a conditioner, and a serum. Notably, the Tripeptide Hair Density Serum claims to enhance hair density by 29% and boost growth by 214%. This potent formula incorporates active ingredients like caffeine, peptides, probiotics, and two proprietary technologies: Redensyl, which stimulates hair follicle stem cells, and Procapil, designed to strengthen hair strands and prevent loss. Application is straightforward—simply apply once daily on dry hair without rinsing.
The accompanying shampoo and conditioner aim to increase volume and thickness, utilizing biotin to strengthen hair, panthenol for moisture, coconut oil to reduce hair fall, and the Biovolume 128™ complex. Users can expect a 135% increase in hair volume within three months.
While the claims may seem remarkable, Coco & Eve’s reputation for effective formulas is well-established. Their hair mask has garnered widespread acclaim on TikTok for reviving dry hair, and the Boost Therapy serum is rapidly building a loyal customer base, with many reporting significant improvements in bald spots and thinning edges. With its clinically-backed formula and potential for viral success, this launch is one to watch.