Orange Group, a leading innovator in fast-moving consumer goods, has launched Hana Hair Cream, a new hair care product designed to meet the needs of a wide range of hair types. The cream, which is both affordable and portable, is being touted as a convenient option for individuals seeking healthy, radiant hair.
Hana Hair Cream is enriched with the moisturizing benefits of coconut oil, providing essential nourishment to keep hair looking and feeling its best. Packaged in a handy, pocket-sized sachet, the product is scented to ensure hair not only looks healthy but smells fresh. It is suitable for all hair types and textures, offering a versatile solution for those embracing their natural hair.
Uchenna Ezenna, Media and Communications Director at Orange Group, emphasized the company’s commitment to innovation in product development. “At Orange Group, we strive to create products that serve the diverse needs of our customers. Hana Hair Cream is a reflection of that commitment, providing a versatile, effective solution for a wide variety of hair types,” Ezenna stated.
The cream’s formula, particularly beneficial for tightly coiled hair like Afro-textured hair, addresses a common issue—hair breakage. Research indicates that Afro-textured hair, due to its tight curls and unique structure, is more prone to breakage than straighter hair types, breaking up to 10 times faster during combing. The coconut oil in Hana Hair Cream provides vital moisture, easing the combing process and minimizing the risk of breakage by reducing stress points within the hair strands.
Hana Hair Cream is now available at hair salons and retail stores across the country. To coincide with the product’s release, Orange Group launched the “My Afro Style” campaign on World Afro Day. This campaign, featuring the hashtag #MyAfroStyleWithHana, encourages people to celebrate their natural hair.
“With the ‘My Afro Style’ campaign, we aim to empower individuals to embrace and celebrate their natural hair,” added Ezenna. “We want our customers to feel confident and proud of their unique Afro hairstyles, supported by Hana Hair Cream’s nourishing care.”
The social media campaign highlights the beauty of Afro-textured hair by encouraging users to share their personal Afro hairstyles online, fostering a community that celebrates natural hair in all its forms.
